promotion + html posts

[Sc'Eric (aka darkFIN)]

Let me guess, Brian... you read Playboy JUST for the articles, right?... =O.  It's funny, all these years I've been crediting my dad's stash of Playboys for me turning out gay.  (Is THAT what I was supposed to find attractive? eeew!) lol 
 
Anyway... Jordan, Batz, Yzzi, Rixey, Byron, et.al~
 
See, to me a flier is like the cover of a book.  It ISN'T the content of the book, but it has a marketing purpose that can't be denied.  Would Playboy be as successful without a photo on the cover?  That is why so many bookstores "face-out" their books.  Of course, nothing beats poking inside to see if it's really what you want, but it has to get noticed first.  A good flier shows several things:

   It demonstrates that the promoter cares enough about what their promoting to design an eye-catching flier [If the promoter doesn't care, then why should I?]  Promoters who don't put something into their advertising budget are doing a disservice to both the talent and their would-be audience.  But beware putting too much into the package:  Mid-range vineyards who use more than 3 colors in their labels are usually trying too hard to grab your attention and you should be skeptical of the quality of the wine.  
   A flier image gives the most pertinent info in a small, convenient package (that can easily be tacked to the fridge or dashboard)...along with a website that can provide even more--such as mp3s, band bio, photos, whatever... In the information age, people simply aren't willing to take a chance to spend their hard-earned money on a show that might suck.  You are preemptively hedging their bet.     
   A flier demonstrates--thru silly little expressions and subliminal iconography, such as READABLE fonts [thx, Rixey] and artwork [Byron, correct me if I'm wrong]--that THIS is the kind of event that is geared toward my tastes.  In all reality, PLAINTEXT is not speaking to the modern club-goer.  No one jumps on their TRS-80 and dials up the local bbs anymore to find the next big thing.  Concerts have become multi-media experiences and so has the art of promotion--whether we like it or not.  If you're going to reach the new generation of clubgoers, you need to advertise in places where they're looking.  Advertising ONLY on PghGoth is almost like preaching to the choir and doesn't bring in new faces.  Plus, promoters like Manny who don't spend their lives online (like some users do) need to make the most of their posts and adding a visual aspect is one way to do that.  Certainly users of lists like this could have the option to refuse html posts--probably already do, if you look at
 most email clients--but denying promoters the option to promote VISUALLY in online media is simply keeping things in the stone-age.
   Most people these days don't even know how lists like this one even work.  Folks should be able to punch up a page with all the events info on it at any given moment that they're online.  As it stands, they have to receive posts in their mailbox every day, sift through the chat--which, granted, is usually minimal--and then narrow down things from there.  If they miss a post for some reason, or have just jumped into the discussion, they're left in the dark.  I'm sure this list has an archived listing of posts, but do most people know how to access it?  Give a list about a week with no meaty posts, and a lot of folks would simply unsubscribe.  

Anyway... no, Jordan, events don't happen at AotA anymore--something to do with permits or fire code or something.  Johnny Walker left Qwk-Rock years ago to work at The Buzz in Philipsburg.  At some point he got a DUI or something and was "let go" from one of them, but I don't remember the timeline.  After leaving WUBZ, he just disappeared.  That was at least 5 years ago at this point.  Qwk-Rock has still been promoting shows at Crowbar, but their on-air programming (and so-called talent) is so lame that I can't stomach listening at all since they were bought out by Forever Broadcasting (remember Beaver-103?).  And I'm sure you remember how poorly Crowbar promotes their events?  It's only gotten worse:  they post to their website (crowbarlivemusic.com offers no external linkage), and hang a ripped paper sign in the tinted window under the awning, which means you can only see it from the steps!  No handbills anywhere.  And unless its a really big show, they don't even hang large
 fliers in the window at Hiway Pizza anymore!  ...Which also pisses off the bands and record labels, because no one shows up.  (Of course, when people did show up in droves back in the day, the bouncers were such assholes to the wrong people that everyone who cared about the music stopped going to shows there.)  I'm on their mailing list, but why bother?  
 
Aaaanyway... did someone say something about a tea-fetish video?  Throw some creepy carousel music in the background and you can count me in!!!  Imperial oolong with osmanthus would be "simply divine!"  lol 
 
~sc'e
 

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